Helping companies stop hiding from their numbers, stand out with confidence, and build systems that actually support their growth.
Meet Kristina
Kristina Picciotti is a fractional CFO and business transformation strategist who helps small and mid-sized companies gain financial clarity, increase profitability, build scalable operations and sell your business with expert support. With more than 20 years of experience across IT, retail, restaurants, and industrial recycling, she specializes in fixing messy financials, strengthening leadership teams, and rebuilding companies from the inside out.
In 2017, Kristina successfully negotiated the sale of a major military contract for Global Electronic Recycling—an achievement that positioned one owner to retire and allowed the other to continue operating the business with long-term stability.
In 2020, during the height of the global pandemic, Kristina purchased the company herself. Despite unprecedented economic volatility and without receiving a single dollar of government COVID relief funding, she grew the company faster and more efficiently than ever before. During her leadership, she helped increase revenues by more than 200% and improved profit margins from 10% to 25% through disciplined financial systems, operational restructuring, strategic pricing, and EOS-style leadership development. She also negotiated multiple high-value contracts, including those with Fortune 100 companies. She later sold the company in a private equity transaction, which she personally negotiated, performed all due diligence and successfully and timely closed.
Today, as the founder of Blue Frog Strategy, Kristina provides fractional CFO services, operational strategy, leadership development, and fraud-prevention systems for business owners who want clarity, control, and sustainable growth.
Why the Blue Frog?
Blue Frog Strategy was born from the idea that the tiny blue poison dart frog survives—and thrives—not because of its size, but because of its strategy.
In the wild, the blue frog is bold, adaptive, fiercely aware of its environment, and impossible to ignore. It doesn’t blend in; it stands out with intention. Its survival comes from clarity, precision, and an ecosystem it manages with remarkable efficiency.
That symbolism matched perfectly with the kind of business transformation work I do: helping companies stop hiding from their numbers, stand out with confidence, and build systems that actually support their growth.
Just like the blue frog, businesses succeed when they understand their environment, develop strong internal structures, eliminate hidden threats, and operate with bold, strategic clarity.
Blue Frog Strategy Group is named to honor that idea—small but mighty, striking in its presence, and built on the belief that strategy outweighs size every time.
Blue Frog Strategy can help.
Create Financial Clarity
We clean, restructure, and simplify your numbers so you always know exactly where your business stands.
Strengthen Profit & Performance
We optimize pricing, margins, systems, and leadership to help your company grow efficiently and sustainably.
Prepare You for Big Decisions
Whether you're scaling, stabilizing, or preparing to sell, we provide the strategic guidance and CFO insight needed for confident action.