Blue Frog Strategy

The Vault

A Complete Toolkit for Selling Your Business

Everything you need to prepare your business for sale — organized, practical, and built from real transaction experience.

Every guide includes step-by-step instructions so you can put what you're learning into immediate action.

Blue Frog Strategy — strategic exit planning

Most Business Owners Go Into a Sale With a Broker and a Hope

What they don't have is a system. The Vault gives you the frameworks, checklists, and language guides built around what actually happens in a transaction — and what can go wrong if you're not prepared.

Your broker wants a deal to close. Your attorney responds to what you bring them. Your CPA files what you give them. None of them are going to walk you through the buyer's playbook before you need it.

The Vault does exactly that.

What's Inside

Downloadable guides, worksheets, and frameworks organized by every stage of the business sale process.

Before You Engage a Buyer

Seller Financing Reference Guide

Understand seller financing structures, when they make sense, and how to protect yourself if a buyer proposes one.

Types of Business Sales

Asset sale, stock sale, or membership interest sale — know which structure applies to your business and how each one affects your tax liability and risk exposure.

Read: Asset Sale vs Stock Sale

Business Valuation Guides & Worksheets

Your business is probably worth more than your tax returns show. These guides and worksheets help you capture what buyers need to see to value it correctly.

Read: What Is SDE and Why It Matters

Questions for Your Advisors

Questions to Ask Your Legal Counsel

You're paying for their expertise by the hour. These questions help you show up like a sophisticated seller — directing the conversation instead of paying to be educated on the basics.

Questions to Ask Your Insurance Agent

A coverage gap discovered during due diligence can kill a deal. Know what to ask before it becomes a problem.

Questions to Ask Your Personal Wealth & Tax Advisor

The tax consequences of a sale can be significant. Make sure your advisor is working proactively — not just reacting after the deal is done.

Preparing Your Business for Market

NDA Examples & Red Flags

Not all NDAs protect you equally. Review real examples and learn what language to watch for before you share anything with a prospective buyer.

Read: Keeping a Business Sale Confidential

How to Create Your Preliminary Offering

The teaser package is your business's first impression with prospective buyers. Learn what a strong one looks like — and what a weak one signals before a conversation even starts.

Finding the Right Broker

The right broker changes your outcome. The wrong one costs you money and time. Know how to evaluate, interview, and select the right fit.

Read: How to Find the Right Business Broker

Due Diligence & Data Room

Complete Due Diligence Guide & Data Room Setup

The entire guide to due diligence, step by step — including how to set up your own data room before you decide to sell. Be ready before buyers start discounting your price.

Read: What Is a Data Room and Why It Matters

Pre-Sale Document Checklist

All of the documents needed for due diligence, organized and ready. Stop scrambling and start leading the process.

Read: Due Diligence When Selling a Business

Negotiation & Contracts

Letter of Intent Guide & Red Flags

A Letter of Intent isn't just a formality. Understand every clause, know what to watch for, and recognize when terms are being shaped against you.

Read: Letter of Intent (LOI) in a Business Sale

Final Contract Red Lines

The contract is the last place you want to find a surprise. Know what language to flag, what to push back on, and what should never be agreed to without counsel.

Read: What Happens After the LOI

After the Sale

Life After Your Business

Post-sale obligations, retaining copies of corporate documents, why it matters, and how to do it. The decisions that follow the sale matter as much as the sale itself.

These tools don't replace your advisors. They make sure your advisors are working for you — not just educating you at $450 an hour.

Who The Vault Is For

This is for the business owner who's built something real and wants to sell it on their own terms.

  • You're not willing to leave money on the table because you didn't know what you didn't know
  • You want to understand the process before you're in the middle of it
  • You'd rather lead the conversation than react to it
  • You want to walk into conversations with your broker, attorney, and CPA already knowing what questions to ask
  • You want to know what buyers actually look for — before they start looking at you
  • You're building toward an exit and you want to do it right

Get Exit Ready Before You Ever Say “Yes”

You don't need to decide to sell today. But when the opportunity comes, you should be prepared.

The Vault gives you the roadmap to navigate the business sale process with clarity, leverage, and confidence.

Need Personalized Guidance?

For business owners who want hands-on strategic support, our private coaching program provides direct access to expert guidance through every step of your exit.