Exit Ready: How to Sell Your Business
Know if you’re ready.
Understand What’s Coming.
Execute the Sale of Your Business Like a Professional.
A Step by Step Course for Small Business Owners
If you’re researching how to sell your business, this course walks you through the process before you ever enter a real transaction.
How Do I Sell My Business Step by Step?
Most business owners know they want to exit someday — but they don’t fully understand the process. How deals actually start. What buyers look for. How due diligence works. And how contracts are negotiated.
Exit Ready walks you through the entire process of selling a business step by step — from deciding whether you should sell, to preparing for due diligence, negotiating the deal structure, and navigating the final contract.
Instead of learning the hard way during a live transaction, you’ll understand exactly what’s coming before the process begins.
The Typical Business Sale Process
If you’re researching how to sell your business step-by-step, the process typically includes:
• Deciding whether selling is the right move
• Understanding what your business is worth
• Preparing financial and operational records
• Structuring the sale (asset vs stock vs membership interest)
• Preparing for buyer due diligence
• Negotiating the Letter of Intent (LOI)
• Navigating buyer diligence requests
• Finalizing the purchase agreement
• Closing the deal and transitioning ownership
Exit Ready teaches each stage of this process in the order it actually happens.
Learn the entire business sale process before entering a deal.
Why Do Most Business Owners Lose Money When Selling?
Most owners don’t lose money selling their company because their business isn’t valuable.
They lose money because they weren’t prepared.
Common mistakes when selling your business include:
• Engaging a broker too early
• Signing an LOI without understanding leverage
• Scrambling during due diligence
• Discovering tax consequences too late
• Accepting “standard” contract terms that quietly transfer risk to the seller.
Most owners only learn how deals really work once they’re already in one.
Exit Ready shows you how to avoid these mistakes before they cost you leverage, value, or negotiating power.
What This Course Does
Exit Ready doesn’t teach you how to “sell harder.”
It teaches you how to prepare smarter.
Inside the Course You’ll Learn:
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Learn how real business sales begin behind the scenes—long before a listing—so you understand timing, leverage, and who truly controls the process.
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Understand how buyers evaluate risk, value, and upside, and why certain details matter more than strong revenue alone.
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Discover how to organize and present information strategically—protecting sensitive details while still building buyer confidence.
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Get a clear, practical framework for assembling a professional data room that speeds due diligence and reduces deal friction.
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Learn what happens at each stage, what’s negotiable, and how to stay in control as the deal moves from intent to closing.
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Explore how deal structure, timing, and advisory decisions affect your taxes, liability, and financial life after the sale.
What You’ll Walk Away With
Most business owners only get one shot at selling — and they're usually the least informed person in the room. This course changes that.
Confidence before your first conversation with a broker, buyer, or advisor
A clear understanding of how a business sale actually starts — and what drives it
The difference between asset, stock, and membership interest sales — and why it matters for your taxes and liability
A realistic view of what your business is actually worth to a buyer
A due diligence roadmap so you know exactly what buyers will ask for
Fewer surprises at the LOI and contract stage — because nothing will be new to you
Better, more productive conversations with your CPA and attorney
A stronger negotiating position at every phase of the deal
Peace of mind knowing you haven't missed anything critical
And much more!
Understand the process of selling your business before entering negotiations
What’s Inside Exit Ready
You’ll learn about:
Deciding whether selling is the right move
Types of business sales and what’s really being sold
Engaging legal and tax advisors early
Valuation fundamentals
Pre-listing preparation
NDAs and teaser packages
Managing employees and confidentiality
Final contracts and post-sale risk
Life after selling your business
This course walks you through the entire business sale journey — in the order it actually happens.
Who This Course is For
This course is designed for:
• Small to mid-size business owners
• Owners considering selling in the next 6 months to 5 years
• Small business owners who want to understand the process before hiring advisors
• Owners who value preparation over pressure
• Business owners who want control instead of surprises
This course is NOT for you if:
• You’re looking for a “get rich quick” business sale
• You want someone else to make all the decisions
• You’re unwilling to examine your business honestly before selling
Course Highlights
Built by a former CEO who sold their most recent business in under 60 days — and lived to tell the tale
Real M&A, legal, and business strategy. Zero fluff.
Built for small business owners — not Wall Street
Know the process before you talk to a broker, buyer, or advisor
Learn anywhere — desktop, mobile, or tablet
Audio-only mode for the road; pick up the downloads when you're back
Understand the process of selling your business before you list your business for sale.
I’ve been on both sides of the table — as an operator and as an advisor
I started in accounting and operational leadership and eventually held roles including Controller, CFO, CEO, and Chief Strategist.
Over the years I helped companies implement financial systems, scale operations, and navigate strategic decisions — including preparing for and executing business sales.
I’ve also successfully exited my own companies.
Through that experience I saw how easily business owners lose leverage when they don’t understand how deals actually work.
Exit Ready exists because business owners deserve clarity before commitment.
Most owners only learn the mechanics of a business sale after the deal — when it’s too late.
— Kristina
Why I Created Exit Ready
How do I sell my business step-by-step?
Selling a business typically involves valuation, preparation for due diligence, negotiating a Letter of Intent, completing buyer diligence, and finalizing a purchase agreement. Exit Ready walks business owners through this process step-by-step so they understand what to expect before entering a transaction.
FAQ
Frequently Asked Questions About Selling a Business
How long does it take to sell a small business?
Most small business sales take 6–12 months from preparation to closing. Businesses that are prepared for due diligence often move through the process faster and encounter fewer negotiation surprises.
What documents are needed to sell a business?
Buyers usually request financial statements, tax returns, customer concentration reports, employee information, operational documentation, contracts, and leases. Preparing these documents early improves credibility and speeds up due diligence.
Should I hire a broker before preparing my business for sale?
Many owners engage brokers before their financial records, contracts, and operational documentation are organized. Preparing your business first allows you to present a stronger opportunity and maintain negotiating leverage.
Questions Business Owners Ask When Selling A Business
What happens during due diligence when selling a business?
During due diligence, buyers verify the financial, legal, and operational information provided by the seller. They review financial statements, tax returns, contracts, customer concentration, employees, and operational documentation to confirm the accuracy of the business opportunity.
How do I prepare my business for sale?
Preparing a business for sale usually involves organizing financial records, clarifying revenue streams, documenting operational processes, addressing legal or tax issues, and preparing information that buyers expect during diligence.
What is a data room in a business sale?
A data room is a structured collection of financial, legal, and operational documents that buyers review during due diligence. Organized data rooms speed up the sale process and reduce buyer uncertainty.
Get Exit Ready Before You Ever Say “Yes” to Selling Your Business
You don’t need to decide to sell today.
But when the opportunity comes, you should be prepared.